TripElephant helps travel companies compete in search engine marketing. Our marketing platform helps create, manage, and optimize travel search campaigns for OTAs, Hotels, and Airlines, both large and small. The platform allows us to create sophisticated marketing campaigns that normally would require large teams to administer. We connect client business data to advertising solutions and achieve improved ROI by integrating sophisticated bidding algorithms that make use of granular information from advertising performance, your business data, and our proprietary long tail datasets at the same time.